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Refreshing the NAE4-HA Brand

In spring 2018, the NAE4-HA Executive Committee discussed whether the name of our association (National Association of Extension 4-H Agents) was inclusive of Cooperative Extension employees with a 4-H assignment and if other youth development professionals would feel included or enticed to join with the current name.  The driving force of this conversation included how we accomplish the goals of our current strategic plan and how professional titles have been changed by universities since the association adopted its current name in the 1960’s.  

Over the past months, Regional Directors gathered input from their constituents and President’s Council did so from life members and past presidents.  Membership was asked to provide individual input and those comments can be reviewed here.

After thorough discussion at the fall 2018 Board of Trustees meeting and consensus among board members that indicated it was too soon to take action, President Carrell  appointed an ad hoc committee to determine if additional input was needed, and if so, from whom.  This committee, led by Jill Lingard and Kendra Lewis, Research and Evaluation Chair and Chair-Elect, determined while individual members provided a great deal of input, state associations and State 4-H Program Leaders had not directly been asked to provide their thoughts.  This committee collected and analyzed data, and submitted a report to the Board of Trustees at their spring 2019 board meeting.  Seventy-six percent of state associations which responded were supportive of a name change.  The full report of this committee can be reviewed here.

According to the NAE4-HA by-laws, its Board of Trustees is the governing body responsible for any amendments, including an association name change.  Given the magnitude of this decision, the board is informally polling NAE4-HA association members to determine if a name change is in order, and if so, what that new name should be.  Members will be asked to complete this poll between April 15 and April 30.  Two questions will be asked:

1. Should the NAE4-HA Board of Trustees change the name of our professional association using the by-laws amendment process?   
a. Yes
b. No

2. If the NAE4-HA Board of Trustees takes action to change the association’s name, which of the following names, derived from data received, is preferred?
Note: Any action will follow the outlined by-laws amendment process to complete this process:  
a) National Association of Extension 4-H Professionals
b) National Association of Extension 4-H Youth Development Professionals

After this poll closes at midnight, Eastern time, on April 30 the board will utilize results to decide if a name change is in order.  If that is an affirmative decision the board will follow the outlined procedures to change the Association by-laws, adopt a new logo, and file name change documents with all legal and government entities as required by law.  

Should a name change be in order it is anticipated the associated costs will be minimal.  National 4-H Council has agreed to devote graphics design team time to creating new logo options the board can consider and there is no stationery in stock requiring the logo be changed, as communication is primarily digital with templates.  A name change will not affect the 2019 conference and the 2020 conference will transition using both current and new name/logo, which is the same process many Universities use to transition using old and new material when re-branding.  Government and legal entity name update paperwork can likely be completed and filed without legal consultation, but may be required.

Thank you for participating in this poll.

 

POLL RESULTS


Question — Should the NAE4-HA Board of Trustees change the name of our professional association using the by-laws amendment process? 

  • A. Yes (518 out of 750)
  •  
  • B. No (232 out of 750)
 

Question — If the NAE4-HA Board of Trustees takes action to change the association’s name, which of the following names, derived from data received, is preferred?

Note: Any action will follow the outlined by-laws amendment process to complete this process. 

  • A. National Association of Extension 4-H Professionals (407 out of 746)
  •  
  • B. National Association of Extension 4-H Youth Development Professionals (339 out of 746)
 
 
National Association of Extension 4-H Agents
 
3801 Lake Boone Trail, Suite 190 | Raleigh, NC 27607 | T: (919) 232-0112 | E: nae4ha@nae4ha.com